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PINK STATE PROJECT

In 2004, Evaristti embarked on a daring mission in Greenland. Armed with red food coloring, he aimed to establish a temporary Pink State by painting an iceberg in the renowned Ilulissat Ice Fjord. This icy wonder had recently gained recognition as a UNESCO World Natural Heritage site and was a topic of concern regarding climate change.

Initially, the local inhabitants of Ilulissat were skeptical and mistrustful of Evaristti's project. However, with the help of knowledgeable fishermen, he eventually located a suitable iceberg. It was an arduous journey, with numerous warnings about the treacherous and unstable nature of icebergs. The risk was high, as any sudden movement could endanger Evaristti and those involved in the endeavor. Undeterred, he climbed onto "his" iceberg and began his mission.

Evaristti projects

Braving freezing temperatures of -35 degrees Centigrade, Evaristti used a fire hose and 4,000 liters of water mixed with concentrated red food coloring. Within four hours, he covered the entire surface area of the iceberg. This act of conquest was ephemeral yet peaceful, lasting only as long as the red color adorned the territory.

Later on, the police arrived at Evaristti's hotel room and requested him to clean up the iceberg. In response, he boldly stated that he would gladly comply once they had cleaned up Thulebasen. The matter seemed to end there, with no further developments reported.

Fast forward to May 2023,

and the next Pink State Project took an adventurous turn. Evaristti and his team embarked on a remarkable expedition to climb Mount Everest. This new endeavor showcased their determination and willingness to push boundaries in the pursuit of their artistic vision.

PHASE 2:

Marco Evaristti: to Collect Trash from Mount Everest and Create Art to Raise Awareness About Pollution

After overcoming arduous challenges and enduring the physical and mental demands of climbing Mount Everest, Marco Evaristti finally reached the pinnacle of the majestic peak. With this triumph, the second phase of the Pink State project commenced—a mission to collect the accumulated trash and debris and transform it into a powerful exhibition.

Mount Everest has unfortunately transformed into a distressing dumping ground, earning the unfortunate title of the "world's highest garbage dump." The accumulation of waste not only marred the natural beauty of the mountain but also posed significant risks to the environment and the local communities.

Evaristti's goal was clear: to create a resounding wake-up call for governments and individuals in affluent nations to put an end to their polluting practices. He aimed to ignite a collective reconsideration of consumption and waste habits, emphasizing the vital message: "If you can't reuse it, refuse it!" It was a call to action, urging everyone to take responsibility for protecting our planet.

Reuse your trash

Evaristti emphasized that nature belonged to everyone. No government or individual should possess the power to destroy it.

Evaristti, along with his dedicated team, will meticulously gather the discarded remnants left behind by climbers. Each piece of waste will become a testament to humanity's disregard for the environment. They saw the opportunity to turn these remnants of negligence into a poignant artistic statement, aiming to evoke a deep emotional response from viewers and propel them towards action.

MISSION:

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Set Guinness World Record and Collect Trash from Mount Everest and Create Art to Raise Awareness About Pollution and the solution which is to LEGALIZE NATURE

Mount Everest has become a dumping ground

for climbers who leave behind a lot of garbage “world’s highest garbage dump”. It is not only an eyesore but also poses serious risks to the environment and the people who live nearby.

The goal is to create awareness for governments and people in rich countries to stop polluting. Encourage people to rethink their consumption and waste habits, and to remember the message:

Reuse your trash

It's about taking action to protect our planet

and urging governments to be more responsible in their decision-making. The prohibition of e.g Cannabis has led to catastrophic consequences and massive pollution problems that are difficult to fix. Although it is possible to make plastic from cannabis, it has never been industrialised. Nature belongs to everyone and no government or human should have the power to destroy nature.

By legalizing all nature,

we can explore eco-friendly alternatives to traditional materials and reduce our reliance on harmful substances like fossil fuel.

Endoca Everest Logo

Marco Evaristti: to Collect Trash from Mount Everest and Create Art to Raise Awareness About Pollution

Copenhagen, Denmark - Marco Evaristti, a well-known artist, is set to embark on a journey to Mount Everest to collect trash and bring it down to create art that will be displayed in a new gallery opening in Copenhagen. The gallery will showcase works of art made out of rubbish taken from Mount Everest, which has long struggled with the status of being the “world’s highest garbage dump”.

Evaristti’s goal is to create awareness for rich people and rich countries to stop polluting. The art installation will encourage people to rethink their consumption and waste habits, and to remember the message: "If you can't reuse it, refuse it!"

Evaristti’s project is inspired by the fact that Mount Everest has become a dumping ground for climbers who leave behind everything from oxygen tanks to food packaging. The garbage left on the mountain is not only an eyesore but also poses serious risks to the environment and the people who live nearby.

Evaristti’s mission is to collect as much of this garbage as possible and create art that will not only raise awareness but also serve as a reminder of the importance of protecting our environment. The art installation will be a testimony to the beauty and fragility of our planet.

The new gallery opening in Copenhagen will be a place where people can come to appreciate the beauty of art and also learn about the importance of protecting our environment.

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